Marketing Generalist

Roswell, GA
Full Time
Entry Level

Who is BrightLink? BrightLink is a consultative, industry thought-leader offering services and technology for the professional credentialing industry. At our core, we are passionate about helping people better their lives through demonstration of skills. We build technology that manages professional credentialing programs and delivers cognitive assessments.

Who are we looking for? BrightLink is looking for a Marketing Generalist to be the vital link between our brand, audience, and product team, focusing on content creation, direct outreach marketing campaigns (including utilizing lists from conferences and follow-up with prospects), conference coordination, and limited social media management. This is a hybrid role requiring up to 3 days per week in office (Roswell, GA).

In addition, we look for candidates who embrace our company core values. These core values reflect who we are, and provide both company-wide and individual guidance:

  • Be remarkable
  • Practice humble service
  • Nurture enduring partnerships
  • Always drive to deliver
  • Seek pragmatic perfection
  • Create positive personal growth
  • Engage in camaraderie

Primary Job Responsibilities:

  • Develop engaging content using tools such as ChatGPT,, or other AI systems
  • Plan and execute marketing collateral projects to design new or refresh existing materials
  • Plan and execute direct outreach marketing campaigns, including utilizing lists from conferences and follow-up from prior conversations with prospects
  • Coordinate and oversee all conference logistics and planning
  • Manage and post content on various social media platforms
  • Collaborate with internal teams to ensure alignment with brand messaging and goals
  • Monitor and analyze marketing performance and suggest improvements as needed
  • Maintain and update marketing materials, ensuring they meet company standards

Estimated breakdown of responsibilities:

  • 35% - Content creation
  • 25% - Direct outreach marketing campaigns
  • 20% - Collaboration with internal teams and strategy development
  • 10% - Social media management
  • 10% - Conference planning and logistics


  • Ability to quickly adapt and learn new marketing tools and platforms
  • Strong written and verbal communication skills
  • Creative problem-solving to understand and implement marketing solutions
  • Attention to detail in event planning and content creation
  • Self-aware and knowledgeable of when to seek guidance or escalate issues


  • 1-3 years of marketing, content creation, or related experience
  • Bachelor's degree in Marketing, Communications, Business, or related field
  • Experience with social media management and event planning
  • Preferred: Experience in a technology or software-related context

Additional benefits:

  • Paid Vacation, Sick Days & PTO
  • Health and Vision Insurance 401(k) with matching
  • Quarterly Team / Company Activities
  • Flexible Schedules
  • Personal or Professional Growth Conference Stipends
  • Friday Family Lunches for You, Your Spouse and Children
  • Paid Recess - Everyday!
  • Awesome, Collaborative and Open Work Environment

Sure, we look like a technology company. Sharp people working really hard to do something that changes the world in a meaningful way.

However, if you look at our core values you'll notice BrightLink specifically focuses on positive personal growth. Whether it's our team members, clients, or client's clients this means our goal is to leave people better than we found them. You'll be surrounded by people with a drive to grow, discover, and build a better life. If this is something you're interested in, take a look at our currently open positions.


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